When was the last time you were more than 10 feet away from your phone?
With 91% of U.S. mobile owners keeping their devices within reach at all times and 7.8 trillion SMS trillion messages being sent in 2011, It’s no wonder that 66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011. (Sources: EMARKETER, 3/12/2012; Portio Research, 2012; CONVONIX, 04/17/2012)
While there are many ways companies can leverage mobile SMS advertising for their marketing needs, in this blog post I want to specifically focus on how recruitment HR professionals can leverage SMS into their recruitment strategies. The thought for many recruitment professionals of including any type of mobile advertising into their marketing plan seems too expensive and really far-fetched. While it’s definitely not cheap, it is a smart investment into the future of recruitment advertising.
Now with new mobile recruitment technology like Jibe, you can direct candidate from your text message to your career site and apply for a job straight from their phone.
Here are some other ideas that recruitment professionals can use to leverage mobile SMS advertising:
I’ve put together the info-graphic below to show you a visualization of how the SMS data gets setup, stored and used.
To learn more about SMS and how it might fit in with your company’s marketing strategy comment on this post or email us at email@example.com