I can’t stress how important it is to network! I attended Saint Mary’s College’s “Dine with Alums” event to preach that message to current college students. This event is a free networking dinner for students to meet with alumni and find out about different industries for careers. During the event, there were three round table sessions where students picked a table based on their career interest and the alumni share information based on their experiences. As an alumna of Saint Mary’s, this was a very rewarding experience because I was able to relate to them since I was once in their seat and I was able to provide my personal experiences whether that be college tips or career advice.
If you are a student looking for your next job or some career direction, I recommend connecting with your college’s alumni and attending events sponsored by the Career Center like this one. It’s important to network and intern early on in your college career so that when it comes time for you to graduate, you are able to reconnect with people you met in an industry that is interesting to you. We recommend that you develop professional relationships early on in college so that your network can better assist you with internships, recommendation letters or even a job offer.
KRT Marketing also offers internships during the summer. If you are interested in getting hands-on experience in the marketing world, send your resume and cover letter to email@example.com.
As we wind down 2013 and continue working with clients on their 2014 strategic planning, a common theme across our clients’ goals and objectives for the coming year is a focus (or renewed focus) on their employer brand.
Within the area of brand development, the common topic amongst clients is the need for authentic content from their employees — stories, videos, photos, and quotes that help bring to light what it’s really like to work inside company walls. However, determining which stories to showcase isn’t always as easy as it would seem.
In Jody Ordioni’s recent article on ERE titled “Employer Branding: Recruiters Help You Tell the Right Story,” she explains how talent leaders “should become best friends with recruiters, because they’re the ones ‘selling’ the company and know what resonates with job-seekers.”
I couldn’t agree more. Recruiters are on the front lines each and every day and have the strongest pulse on the target audience’s needs/wants. In addition to being a resource in content development, we’re working with many clients on how to empower recruiters to be brand ambassadors for the company.
The low hanging fruit here seems to be guiding recruitment teams on best practices for their LinkedIn profiles. We have several projects underway where we’re creating guidebooks, trainings, and tip sheets for recruiters on how to effectively brand themselves and, in-turn, the company on LinkedIn.
We’re also arming them with materials that they can give to hiring managers so that they too can enhance their personal profiles on LinkedIn.
LinkedIn is just one of many places in which companies can work with recruiters on branding initiatives, and it seems more relevant than ever in light of the new content marketing capabilities added to LinkedIn Recruiter.
So what does your organization have planned in 2014 to better leverage your recruiters’ ability to showcase your employer brand? We’d love to hear from you.
Given its effectiveness in reaching passive candidates, video recruitment is growing in popularity. Having your recruitment video go “viral,” however, is not very likely. So how can you get your video out there in front of the talent you want to attract? Well, you could try video advertising on YouTube, LinkedIn and/or Facebook for starters.
YouTube is one of the most popular websites in the world, with over 1 billion unique monthly users, on average. As you would imagine, that presents a fantastic opportunity to get in front of quality candidates. YouTube also offers multiple placement options for your recruitment video, as shown below:
With its insanely high volume of traffic (approx. 152.4M visitors / month) and unique targeting options, Facebook advertising for recruitment is a very popular choice among recruiters. As a marketing channel or medium, Facebook makes it easy for recruitment advertisers to get in front of passive candidates and grab their attention.
As the most popular professional networking website in the U.S., LinkedIn continues to be an excellent medium for recruiting quality candidates. Recently, LinkedIn video advertising launched on their self-service ads platform. Placement options, however, are still rather limited compared to other video advertising mediums.
Video ads can be shown alongside other ads on profile pages, home pages, search results pages, and/or group pages. The screenshot below is what a video ad might look like (very similar to the standard logo & text ads).
Interested in promoting your recruitment videos online? Contact a Recruitment PPC Specialist at firstname.lastname@example.org.
There are some certainties of the retail world, one of which is working on holidays. The imposition of retail giants on their employees has long played on the heart strings of consumers, but how bad do we really feel?
As we enter into the holiday season, I prepare myself like many other Americans for the look of shock and appall that generally hits my face as I learn how many stores plan to open their doors on Thanksgiving Day. Like most people with a Monday through Friday job, I imagine how horrified I would be to not only have to work on Turkey Day, but also deal with the onslaught of extreme shoppers. Most companies understand they are inviting some relatively bad press by opening stores earlier and earlier, but the numbers certainly don’t lie.
TheStreet.com reports that a preliminary Thanksgiving weekend shopping survey by the National Retail Federation (NRF) shows up to 140 million people plan to or will shop over the Thanksgiving weekend. Nearly 25% of those surveyed specifically plan to shop on Thanksgiving Day. Furthermore, about 20% of annual retail sales are made between Black Friday and Christmas.
The fact remains that consumers vote with their dollars, and so long as there is revenue to be made, retailers will open their doors regardless of “bah humbug” undertones and “what about your employees?” arguments. Many consumers have taken to social media in protest of some of America’s retail giants. Comments defend employees who will be manning registers and girding their loins at 6pm on Thanksgiving Day, while many of us will be rubbing our bellies on the couch.
Many other retailers such as Costco and Nordstrom will be closed on Thanksgiving Day, but this is not simply an “out of the goodness of our hearts” measure. As Huffington Post writer Jillian Berman explains, many businesses staying closed on Thanksgiving aren’t geared towards your average Black Friday shopper. For example, Nordstrom tends to do more business during its annual anniversary sale in July than on Black Friday.
So despite the social media sentiment trends or the annual horrified headlines, the final vote lies with each of us. Me? I’ll be sitting on my couch watching White Christmas on Thanksgiving Day.
How about you? Let us know what your thoughts are on Black Friday and its effect on employees and consumers.
Infographics seem to be everywhere, and cover pretty much any topic you could think of. I even found one that tells you how to be a superhero!
So why are infographics becoming so popular? Of course, there is an infographic on this topic already which demonstrates why people crave this type of information. The three points that stood out for me were:
- Web page visitors read on average only 20-28% of the words on the page.
- Color visuals increase willingness to read by 80% and color makes an impression that is 39% more memorable.
- People remember 80% of what they see and do, 20% of what they read and 10% of what they hear.
I think there are some good reminders here for advertisers. In an age where it is so easy to dump text into an email or social networking post, perhaps we should be cognizant of how the human brain works, and how to communicate with people in an impactful way.
Have you seen any interesting infographics lately? Share them with us.
Recruiting is decidedly a social activity, there’s no denying it. So naturally social recruiting has sprung into life. The continuous flow of changes and trends in the digital space has changed the way candidates connect with businesses and vice versa. Knowing what’s out there and what will work best for your business is essential for your company’s recruiting efforts.
Here are 8 social recruitment tips to help ease your recruiting woes:
1. Communicate Effectively To Build Relationships
Effective communication through digital channels will help you engage with job seekers to ensure a quality candidate experience. Communication is about being clear and concise. Understand your audience and pay attention to your listener. Try asking open-ended questions to establish a connection.
Building talent communities through social media is a great way to attract talent. Connecting with candidates online puts a face to the company and helps build a relationship early on.
2. Establish Social Proof
Candidates are more likely to associate with your company if you have social proof. Social proof is about having social influence and Klout. People naturally want to do what others are doing and look to those who lead the way.
Having interesting, relatable, and timely content will engage job seekers. Having authority and influence in your industry makes your company credible and trustworthy to candidates.
3. Be a Marketer
Recruiters are becoming more like marketers and are expected to reflect the company’s brand in recruiting messaging. Communicating your company’s image and culture can grab the attention of the talent you want. These five tips for building candidate engagement, including a career site, storytelling, and case studies, are marketing initiatives to attract talent.
4. Be a Sourcer
With so many ways to reach out to job seekers – job boards, social profiles, and online communities – it’s a challenge to find the right candidate. Searching for and connecting with job seekers to build a pool of candidates is crucial to add to your social recruiting strategy. In fact, 62% of recruiters say sourcing is essential to talent management efforts.
5. Be Discoverable through Social Search
With worldwide Facebook domination… I mean… with the launch of Facebook’s Graph Search, you can optimize your Facebook Page and Facebook Career Page to ensure that candidates discover your company.
Not only is this important for your Facebook page, but all social media channels. It’s also essential for candidates to complete their profiles to be discovered by recruiters. (Did you read our post on tips to optimize your Linkedin profile?)
6. Get Hip to Mobile
Mobile has revolutionized how we interact and how we recruit. Be sure to optimize your career site for mobile. Candidates search for jobs on their mobile through mobile career sites, e-mail alerts, text alerts, and mobile apps. In fact,1 in 5 people search for jobs on their mobile device.
7. Use Video to go Viral
Video is increasingly becoming an important way to reach candidates. Using Vine and Instagram can be a great way to attract and source candidates. This list also offers 14 ways to use video in your company’s hiring strategy.
8. Build a Recruiting Tool Kit
Having tools to help you streamline your recruiting process is necessary in the crowded digital world.This list of 45 tools to improve your marketing can also be applied to social recruiting. Another list from social recruitment influencer, Bill Boorman, mentions14 cool recruiting tools to check out. You can also see how you’re doing by calculating your Social Recruiting Score here.
Lastly, try out new things but be sure to test and measure! Asking the right questions can give you important insights to track your social recruiting strategy (e.g. what are the best sources for high performing applications?).
What strategies do you want to add to your repertoire? Let us know in the comments section!
Photo Credit: latinobrandingpower.com
Did you know Hispanics make up 16% of the total population in the U.S. and by 2050 they are projected to make up 30% of the U.S. labor force – that will be 80% of the total growth in the workforce (U.S. Bureau of Labor Statistics).
I’ve been asked by a few clients on how to recruit bilingual (Spanish / English) candidates, so I decided to put together a few examples of our recommendations. If you’d like to learn more or need help implementing a recruiting strategy, contact us at email@example.com.
You should treat both languages as separate user experiences. Since candidates may search for a bilingual role in Spanish, it’s important to create a Spanish specific landing page so that your job openings appear in all search results.
Hispanics are 50% more like to use contacts, friends and family to find a job (Society of Human Resource Management). Creating a specific referral program is an ideal way to generate diverse candidates.
2. Pandora Ads
Hispanic Job Boards
It’s important to strategically think about your recruiting plan, especially targeting diverse candidates, and how to best leverage the resources available to provide the best ROI.
KRT Marketing held its October birthday celebration and celebrated Mitch’s (media operations manager) and Nicole’s (director, accounting) birthdays! We also celebrated KRT Marketing anniversaries including, Jenny’s 8th (director, client strategy) as well as Mona (director, client strategy) and Nicole’s 5th! Crazy how time flies! We thank them for all their hard work and dedication to the agency!
On deck for this week is our Halloween breakfast, sure to be full of spooky treats to enjoy! Stay tuned for a few ghostly pictures to come!
If you’re finding it more challenging than ever to juggle the demands of your job and the rest of your life, you’re not alone. The more people work, the less time they have to spend on other activities: such as spending time with family and friends or personal care. All these activities are important to people and their overall well-being and quality of life. According to the Captivate Network, 87% of men and women say their work/life balance affects their health in a negative way.
I believe that if we make changes to our life and learn how to balance work we will be happier all around. Here are some tips to start moving towards a healthy work/life balance:
SCHEDULE DOWN TIME
Make a point to schedule time with your family and friends whether it’s a date night with your spouse, Sunday dinners with your family, or meeting some friends for a pickup basketball game. If these activities are on your calendar, you’ll have something to look forward to and an extra incentive to manage your time so you don’t cancel last minute.
CUT OUT THE THINGS THAT DON’T ADD VALUE TO YOUR LIFE
Many people waste their time on activities that add no value which includes TV, internet and video games. This also includes, cutting out people who talk badly about others and who are negative; they can be a drain on your energy! Sit back and think about the activities and people that don’t add value to your career or personal life, and minimize the time you spend on them. You may even be able to leave work earlier if you make a conscious effort to limit the time you spend on the web and social media sites.
RETHINK YOUR TASKS – OUTSOURCE WHEN YOU CAN
Consider whether you can outsource any of your time-consuming household chores or errands. Get a maid, a gardener, or hire the boy down the street to mow your lawn. Think about having your dry cleaning picked up and dropped off at your home or office. Also consider ordering groceries online. Or do most of your shopping online. Even if you’re on a tight budget, you may discover that the time you’ll save will make it worth it! There are a lot of little things that can free up your day, so you can have more time for yourself and with your family.
It’s hard to make time for exercise when you have a jam-packed schedule. Even on a hectic day, you can take 10 or 15 minutes to do something that will allow you to recharge. Research shows exercise can help people be more alert, which means productive during your day. Plus, you can make a little time for yourself and feel better overall.
I hope these ideas will help a little bit. Remember to set realistic goals and don’t assume that you need to make big changes to bring more balance to your life.
Start by answering a few of these questions… remember it’s just a start!
I need to:
WOW, if you really think about it, it is amazing how similar online dating is to recruiters having to go out and find the perfect candidates for their jobs. Both require you to sift through a gazillion profiles to find the person that you want to talk to. As we all know, many people can look great on paper, but then you meet in person and think “not qualified”.
Online dating has been around for over a decade. It is easier than ever to find your “perfect match” on a variety of dating sites. You can choose your next date by height, body type, eye color and even by his/her hobbies. They even give you a boolean search string now to pull up “ideal matches”. They can also deliver your matches to your online mailbox as often as daily! You peruse the profiles and begin to interact with the ones that meet your criteria. You narrow it down and decide to meet a select few in hopes that you will meet “the perfect one”.
Even job boards are changing their algorithms to match that same model to find the perfect candidates for your jobs. As a recruiter, you can type in EXACTLY what you are looking for and “voila”, the matches for your job get delivered to your inbox – resume and all. When a new candidates submits their resume, they don’t even have time to find your job before a recruiter has found their resume.
As online dating continuously progresses into video profiles, mobile apps, in person speed dating events and the social arena, so do recruitment platforms. Many organizations are shying away from the “post and pray” model to source and screen, video interviewing, virtual career fairs and using social media to find the perfect candidates.
Speed dating event or career fair? You decide!
As time continues, it will be fascinating to watch how both online dating and digital recruiting remain in parallel or do they go their separate ways?
Even though it is Halloween month, finding your perfect mate or candidate shouldn’t have to be so scary!