Author: Audrey Agot

Protecting Your Brand: How To Prevent Your Ads From Appearing on Controversial Sites

Have you ever seen an advertisement on Facebook and then when you leave to go to another site, you see yet another ad from the same advertiser? This is made possible by audience network expansion. This means turning on a feature that allows you to reach people even after they leave the social channel on which they saw your ad. While this increases your ads’ reach and “stickiness,” recently audience network expansion has been causing brand issues for all advertisers, including those in the recruitment space. Today’s political climate has caused readers and consumers to be more critical of...

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