Author: Hunter Ramey

Predictive Analytics in Recruitment Advertising: Stop looking back and start looking forward

Upon graduation I was amazed to learn that what I thought data analysis meant and what most businesses thought it meant were largely different things. For the majority of business, data analysis consists of looking back at what has happened in a period of time, segmenting the data, using averages or other basic statistical metrics to make a graph. For me, data analysis is about using the information collected and leveraging predictive models like Ordinary Least Squares (OLS) or Logistic Regression (LOGIT) to understand how each variable affects the outcome independent of the influence of other variables. Even a step...

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