Author: Kara Somsen Diem

Why December Can Be the Best Time to Recruit

The holiday season is traditionally a time when many companies pull back on their recruitment efforts. Contrary to popular belief, this time of year presents a unique opportunity to recruit top talent and optimize based on candidate behavior between Thanksgiving and New Year’s Day. Here’s why December can be prime time for seasonal recruitment: There’s lower competition, and it’s easier than ever to arrange an interview. With fewer organizations promoting major recruiting efforts and events in December, and few to no major conferences, job seekers have greater flexibility to meet. Applicant flow does take a dive during the holidays,...

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Top 3 Types of Interactive Content to Boost Your Employer Brand Strategy

Many talent brands have recognized the importance of developing and publishing quality content on a regular basis to engage top talent. As with most trends, once a best practice becomes commonplace, the next best thing is just around the corner: interactive content. With an abundance of content now available to consume, job seekers not only want to be interested, but they also want to interact. Traditional content strategies typically include tactfully composed white papers and blogs, but if there’s anything we’ve learned from millennials, it’s to focus our efforts on the experiential over the material. This isn’t too surprising...

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KRT Sweeps the Competition at Saint Mary’s College 13th Annual Golf and Bocce Tournament

As masters in the recruitment marketing space, the KRT team works hard, and we also make time to play hard. Each year, we look forward to spending a day at the beautiful Diablo Country Club and flexing our leisure sport muscles to support our longtime client, Saint Mary’s College School of Economics and Business Administration (SEBA).   Among our many proud accolades this year, we can now count a full sweep of first, second and third place in the annual Bocce Ball competition. Not allowing the 100-degree weather to keep them down, Keith Thomas, Jess Yi and Henry Simpson...

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March Madness Office Pool Participation – Could Be a Sign of Success

As marketers, we work tirelessly to ensure our stats and analytics are on point for our clients, but every March, we focus our analytical skills on a more recreational endeavor…March Madness. We are certainly not alone. According to a recent survey conducted by Harris Poll on behalf of CareerBuilder, 15% of U.S. workers plan to participate in an office bracket in 2015. At KRT Marketing, we have a whopping 33% of employees taking part in this year’s March Madness bracket. Lead by Example While some employers worry that productivity may suffer, this notion doesn’t keep senior management from partaking....

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