Author: Eric Holwell

We scored the Award for Most Innovative Recruitment Advertising Solution

We just returned from the TAtech Conference & Expo in Las Vegas where the Recruiting Service Innovation Awards (ReSI) announced that our PPC Portfolio Manager™ won the Most Innovative Recruitment Advertising Solution in 2016! In addition to the excitement of winning, we are honored to also have been selected as a finalist for Most Innovative Enterprise Solution and Innovator of the Year / Business Leader. When your competing finalists are the likes of Recruitics and Appcast, winning is not easy, which is why we could not be more proud of our talented KRTers that make PPC Portfolio Manager™ the...

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2016 Has Been A Thriller

  What a year so far! Unemployment is below 5%, Indeed’s parent company buys Simply Hired, Microsoft buys LinkedIn, Randstad buys Monster, and it seems like recruitment technology funding is at a record high. Here is a sample list of US companies that have successfully raised funds this year. Snagajob: $100 million Glassdoor: $40 million SmartRecuiters: $30 million Smashfly: $22 million Entelo: $12 million Crowded: $3 million It has also been an incredible year at KRT. From the popularity of PPC Portfolio Manager™, to the numerous industry presentations, to the growth of our own employee base, 2016 has been...

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2016 Outlook: Three Key Factors in Recruitment Marketing

KRT’s first blog post of 2016 is not about what has happened in recruitment marketing, but rather where it is going. Call it predictions, a forecast or BS, these things will be top-of-mind at every conference and webinar and come up in conversations with your colleagues. 1. The Unemployment Rate Will Dip Below 5 percent. The last time we saw unemployment below 5 percent (end of 2007) was before the mobile revolution, before a world of PPC domination, before every recruiter had a LinkedIn profile, and before the word “Startup” was part of the talent acquisition vocabulary. Now, without...

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PPC Has Come A Long Way – Here’s How To Not Suck At It

PPC Disrupts Recruitment Advertising Do you remember getting calls in 2006 from a sales rep about a site called Indeed.com selling super cheap recruitment advertising campaigns for $0.10 per click? Remember telling them no because it would mean stealing budget from the six-figure major job board contract you negotiated down to $275/posting with top-of-page “Now Hiring links”… in BOLD! Almost overnight, Indeed, Simply Hired and other aggregators disrupted the recruitment advertising industry with a pay-per-click model that Google introduced to the B2C and B2B worlds years before. They were so low-cost back then that it was easy to test-drive...

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Six Recruiting Resources to Keep You Awesome

One thing I’ve learned in 10 years of recruitment marketing is that things change, and they change fast. Although my bio might say something snazzy like “on the bleeding edge of recruiting trends and innovations,” the truth is that I can’t keep up with everything out there without the help of my all-knowing friends. These are people, or groups of people, that make it their job to know things before you and I. There are dozens – if not hundreds – of websites, whether it be a blog or some other online social group, that are very good at...

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