Author: Lisa Pham

Programmatic Job Advertising: Paving the Way

  You may not know this, but I joined KRT with a few years of experience in programmatic advertising. Being new to recruitment advertising, I was amazed to hear the words “programmatic” and “new technology” being used in the same sentence. Coming from consumer advertising, where programmatic has been working since 2011, I felt like I took a step back in time. I soon found out that, generally speaking, recruitment advertising is about five years behind consumer advertising. It’s time to catch up, and I’m so excited to see it happen! Programmatic has taken over the digital display ad...

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