Author: Lorra Longamore

Everything You Ever Wanted to Know About Social Ads Targeting and More

Social ads — You’ve seen them. In fact, according to Kyle Wong, digital media contributor with Forbes, you can see around 4,000 to 10,000 social ads in one day. Some ads may make false promises (big mistake), not promise enough (too cold), and some ads are just right – click! Those ads come from people/companies who really have an understanding of the many targeting options available on these channels and how to use them. Let’s take a look at two of my favorite social media channels, Facebook and LinkedIn, and all the targeting options available to you as a...

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The Anatomy of Facebook Ads for Recruitment

There are several types of Facebook ads that talent acquisition professionals can use to entice their targeted audience to click and (hopefully) fill out an application. These ads show up on your desktop news feed, the right hand column of your desktop news feed, the news feed on your mobile devices, third party sites as banner and interstitials and now on Instagram. There are also different types of objectives available to you: page likes, website clicks, local awareness, and lead generation, just to name a few. Staying on top of the constant changes that are available to you within the...

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New! Self-Service Instagram Ads on Facebook

When Facebook acquired Instagram back in 2012 for a cool $1 billion, they not only bought into a built-in community that, today, has more than 400 million monthly users, but also grew to include a new advertising platform. Last year, Instagram users shared over 40 billion photos, (that’s 80 million photos a day), making it the leader in photo sharing not only in the US but around the world. It’s true that 61 percent of Instagram users are millennials, so if you are trying to recruit them, you’ll have to learn the language. This is a great opportunity to...

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