Author: Lorra Longamore

The Anatomy of Facebook Ads for Recruitment

There are several types of Facebook ads that talent acquisition professionals can use to entice their targeted audience to click and (hopefully) fill out an application. These ads show up on your desktop news feed, the right hand column of your desktop news feed, the news feed on your mobile devices, third party sites as banner and interstitials and now on Instagram. There are also different types of objectives available to you: page likes, website clicks, local awareness, and lead generation, just to name a few. Staying on top of the constant changes that are available to you within the...

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New! Self-Service Instagram Ads on Facebook

When Facebook acquired Instagram back in 2012 for a cool $1 billion, they not only bought into a built-in community that, today, has more than 400 million monthly users, but also grew to include a new advertising platform. Last year, Instagram users shared over 40 billion photos, (that’s 80 million photos a day), making it the leader in photo sharing not only in the US but around the world. It’s true that 61 percent of Instagram users are millennials, so if you are trying to recruit them, you’ll have to learn the language. This is a great opportunity to...

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Facebook Recognition Software: Cool or Creepy?

Not to freak you out, but Facebook has developed a new recognition algorithm to identify people without even seeing their faces. Remember way back in 2010 when Facebook introduced automatic face detection in photos? Well, welcome to the new era in Facebook recognition software. Tagging without even seeing your face. Facebook Automatic Face Detection How it works Let’s say you walk into a restaurant looking for a friend. You only see the back of their head, but you walk over confidently knowing that is your friend. Apparently that’s how the new algorithm works. Are you freaked out yet? Facebook...

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