Author: Mona Tawakali

Big Data & Analytics Trends in Recruitment Marketing

“Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, Senior Vice President, Gartner The concepts of “big data” and “analytics” in recruitment marketing are nothing new, but the truth is that there has been a major shift in the way that the data is being used, especially in the way job advertising is being purchased and optimized through programmatic. So what’s driving the change in big data? Well, for one, more data.  Think of your data lake as a man-made reservoir. “First you dam the end (build a cluster), then you let it...

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Programmatic Job Ad Buying: Case Study

  You’ve probably noticed we’ve been talking a lot about the benefits of programmatic job ad buying lately.  Sure, it is one of the biggest innovations to hit the recruitment marketing industry since sliced bread, but this is a trend that is completely changing the digital advertising landscape. Why? Because it works! We consistently see three major outcomes after making a switch to programmatic PPC campaigns. You get way more control of the jobs you’re spending money on. There is better performance distribution across all jobs – no more jobs hogging the budget because they are easier to fill. There...

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Recruitment Marketing Trends to Look for in 2016

Here’s a fun fact about me: As far back as I can remember I wanted to be a journalist when I grew up.  I loved that no two days were the same, you had the opportunity to learn about something new every day as you were researching your assigned story, “TV reporter hair” was cool…  And while my career (obviously) took a very different path, I still miss from time to time my good old days as a reporter. For this week’s blog post, I decided to dust off the old reporting skills and interview my teammates about what’s...

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