In 2017, we have tons of tools at our disposal for job search. Google, job boards, and company websites – you name it. It is very important to know, however, how to use all these tools correctly. In this post, you will find some tips and tricks on how Google Search works when it comes to job search.
How does Google Search work?
First, let’s talk about the Google Search algorithm in general. It is very simple and complicated at the same time. Google Search “crawlers” scan web pages every day, looking for new content. If the website is not hidden from Google, has a very good and descriptive site map and is not “spammy,” it most likely will appear in search results. However, another important factor to consider is ranking – a site or job might appear in search, but you may find it only after going through 10-20 pages of results. When it comes to job search results, you might encounter the following obstacles:
- Your company’s careers section is not crawlable because it’s located on your ATS (some ATS might not allow Google to crawl their pages).
- Your site can’t compete with giants like Indeed, Monster or even Craigslist (their rating on Google is so high, that small employers just can’t compete for visible search results)
Here’s how employers can ensure they are visible on Google search:
- Make sure your ATS is visible to Google – include links from your main career website to ATS requisitions, don’t set up a “no follow” attribute, and your ATS should not restrict Google from indexing its pages with your jobs.
- Use clear and descriptive job titles – no uncommon or unknown abbreviations, no short words, no unnecessary information, no caps and no excessive punctuation like exclamation points.
This will not guarantee that your jobs will appear in Google Search, but this will at least prevent them from not showing up at all.
From a job seeker perspective, here’s how Google Search can be used to find jobs.
Using Search Tools
Google Search can be very powerful if you know how to use it. Here are some useful tips on how to improve your job search experience:
- Use quotation marks. When you search for jobs in California, you might get results that are related to “jobs” and “California” separately. To make sure you search results are as relevant as possible, use the query “jobs in California.”
- Use exclusions. If you want to exclude all results from job boards, like Indeed and Monster, use –Indeed and –Monster within your search query.
- Be as specific as possible in your search. If you are looking for a software developer job, do not just type a “developer jobs.” Include programming language, specific location or even projects you might be interested in.
- Subscribe to Google Search results for the query you are interested in. Use Google Alerts to notify you when interesting content appears on Google for the selected query.
- Perform a quick search about yourself. Make sure that anything a recruiter can find about you will not affect their decision of contacting you about a job opening (in a bad way).
This is only a small part of how Google Search works for job search, but it is definitely something you need to know in order to get visibility for your jobs or find the job of your dreams! Do you have any other tips we missed? Share them in the comments below.