While external newsletters are fairly standard, it is less common for companies to have an internal newsletter. An internal newsletter may seem insignificant in the day-to-day operations of a company, but it does play a role in shaping the workplace environment. It is important for a company to not only articulate itself well externally but also internally.4 Reasons Why Your Company Needs an Internal Newsletter #employeeengagement Click To Tweet
1. Keeps Everyone in the Loop
The foremost benefit of having an internal newsletter is that it keeps everyone in the loop. For smaller companies, this may not pose much of a challenge, but for large companies an internal newsletter can help spread news and updates to all employees. Employees who feel a sense of inclusion at work are more likely to go above and beyond. Sharing the latest developments with all employees will help avoid situations where someone is left out.
An internal newsletter is a great outlet to call out milestones and achievements. When a company hits a milestone, it is important to acknowledge the hard work that went into reaching it. Recognizing these landmarks and the people that made them happen will make employees feel appreciated and like their effort was worthwhile. One way to do this is to have a “Week in Review” section where these milestones are called out.
Unlike an external newsletter, the content of an internal newsletter should be aimed at employees. A great way to keep the content focused on employees is to include an employee spotlight, where employees answer questions about themselves (e.g. If you could travel anywhere in the world, where would it be?). While it is important to recognize specific employees for their achievements, it is also important to spotlight all employees and the roles they play. An employee spotlight allows employees to learn more about each other, and it facilitates discussion and engagement within the company.
4. Company Culture
A company’s internal newsletter can and should be an expression of its culture. It provides the opportunity to reinforce the tone of the work environment and reflect the values of the company. For example, including tips on healthy eating can show that a company values the health of its employees. It is helpful to have these values not only said aloud but emphasized through written content.
Does your company have an internal newsletter? Let us know what you include in yours in the comments or on Twitter!