I’m sure at this point you’ve heard us use the term “rule-based engine/technology/advertising” quite a bit in our efforts to explain the benefits of programmatic job advertising. Programmatic media buying allows you to automate the management of job advertising through rules-based technology (think if/then statements). The success of your programmatic campaign truly hinges upon the rules set by the really smart people managing your campaign.


“Programmatic Rules” is a concept that is going to rock the recruitment advertising world. In fact, we love it so much we made a “programmatic rules” t-shirt that we all proudly wear on the regular. One of the main benefits of programmatic advertising is the ability to apply customized rules to a campaign that tie back to campaign goals (if you need help with setting goals, I’d suggest checking out this blog post).

We get that the concept of “rule-based advertising” is complex and sometimes hard to grasp. We feel one of the best ways to understand a concept is through real-life examples, a little humor and some killer graphic design. Without further ado, I introduce to you the “4 Programmatic Rules that Rock you PPC Campaign” infographic – it has examples for those if/then statements I mentioned earlier!

If you want to chat more about these amazing rules, give us a call – we love to talk nerdy at KRT (we have a shirt for that, too)!