Photo Credit: latinobrandingpower.com
Did you know Hispanics make up 16% of the total population in the U.S. and by 2050 they are projected to make up 30% of the U.S. labor force – that will be 80% of the total growth in the workforce (U.S. Bureau of Labor Statistics).
I’ve been asked by a few clients on how to recruit bilingual (Spanish / English) candidates, so I decided to put together a few examples of our recommendations. If you’d like to learn more or need help implementing a recruiting strategy, contact us at firstname.lastname@example.org.
- Creating Spanish Specific Landing Pages
You should treat both languages as separate user experiences. Since candidates may search for a bilingual role in Spanish, it’s important to create a Spanish specific landing page so that your job openings appear in all search results.
- Employee Referral Program (ERP)
Hispanics are 50% more like to use contacts, friends and family to find a job (Society of Human Resource Management). Creating a specific referral program is an ideal way to generate diverse candidates.
- Target users who have listed Spanish skills on their profile.
- Test text ad copy to find the best variation, (i.e. an English headline and Spanish body copy).
2. Pandora Ads
- Advertising to users who listen to Spanish stations. You can always reach a certain location, age, or demographic.
Hispanic Job Boards
- Leverage external organizations that focus on Hispanic diversity like National Society of Hispanic MBA (NSHMBA) or the Society of Professional Hispanic Engineers (SPHE).
It’s important to strategically think about your recruiting plan, especially targeting diverse candidates, and how to best leverage the resources available to provide the best ROI.