Since the announcement of Google for Jobs last week, everyone has been buzzing about it. What is Google for Jobs? What does this mean for my jobs? What does this mean for the industry? When will it roll out? As of right now, there seems to be more questions than answers, but we did some digging, and here’s what we found.
WHAT IS IT?
More than one third of job seekers spend two or more hours researching a single job, and it often takes them an hour to complete the job application. More than half rate the search process poor or mediocre (Source: Josh Bersin). Enter Google for Jobs. With this latest feature, Google is disrupting a $200 billion industry and has the potential to greatly improve job search for candidates and deliver better quality candidates to employers. At the Google I/O conference, CEO Sundar Pichai stated in his keynote address, “The first step for many people when they start looking for a job is searching on Google. So we have built a new feature in Search with the goal that no matter who you are or what kind of job you are looking for, you can find the jobs that are right for you.”
He also announced that Google for Jobs will launch in the next few weeks (i.e. before the end of June). Once the feature is live, a user will be able to type in a search that is job related, and Google will display aggregated search results sourced from partners at the top of search results. Job seekers will have the ability to filter search results by different criteria ranging from job type to location. Note: when candidates click on an “apply now” link, they will be directed to the source of the job. If the source of the job was a partner site, clicks will not go directly to careers sites. Candidates will need to take an additional step to initiate the apply process (click to watch the video!).
HOW DOES IT WORK?
Google for Jobs will function largely on search algorithms. Currently, job board algorithms tend to generate search results with relevant job titles, but due to lack of job title standardization, these results can be broad and not always applicable to the job seekers that receive those results. For example, “retail job” could mean anything from store clerk to store management to sales associate, as explained by Pichai. This is where Google for Jobs’ machine learning comes in. It is programmed to read and understand jobs based on keywords that appear in job descriptions and then categorize and group jobs in a way that delivers more relevant matches to job seekers.
With continued use, this algorithm will be trained over time. As observed by Josh Bersin, experimental work with early users has been fairly amazing: one user found that searches for “genetic engineering research” jobs barely surfaced a single job before using the Google technology; after using the Google search, the perfect job popped up in the first page. Here’s an example of a path the algorithm may take to find jobs that the job seeker is actually looking for, based on more than just job title.
Source: Google Cloud Platform
To deliver even more relevant search results, Google for Jobs will also include a location component. It will automatically recognize job seekers’ locations as well as the locations of the open jobs themselves. Not only will it serve results based on location but also by job seekers’ desired commute times, which they will be able to select and filter. Tip: To get the most out of this feature, we advise employers to add an address field to job description templates so jobs can be matched more accurately.
Google for Jobs was built in consultation with partners including LinkedIn, Monster, Facebook, CareerBuilder, and Glassdoor. These partner sites will provide a feed of their jobs to populate the Google search results and will be featured alongside company careers sites. This offers users more direct access to available jobs. What’s in it for the partners? They will receive more traffic to their job posts. In addition, the Google algorithm will favor shorter application processes, such as CareerBuilder’s one-click apply.
RELATED GOOGLE PRODUCTS
- Cloud Jobs API – The Jobs API provides plug and play access to Google’s search and machine learning capabilities, which will enable company careers sites, job boards, ATS, and staffing agencies to improve the experience of job seekers who visit their sites to find jobs. Still in the private alpha stage, there’s more to come on this development.
- Google Hire – Google’s own ATS, yet to be released.
Google for Jobs advertising – It’s assumed that there will be a sponsorship component, but there is still no real information available.